Which acronym is used for every survey to provide Whataburger with insight into our customers' experience?

• A. QSR
• B. CSP
• C. NPS
• D. CSAT

Answer: (B)

The idea behind this item is that there’s one universal feedback signal used on every survey to capture how customers experience Whataburger. That signal is CSP, the single metric Whataburger uses to summarize overall customer experience from all survey data. By concentrating the feedback into one profile, teams can spot trends across stores and times and take action to improve service, speed, order accuracy, friendliness, cleanliness, and other touchpoints that shape the experience.

QSR describes a category (quick-service restaurant) rather than a survey metric. Net Promoter Score measures willingness to recommend, which is a different lens on loyalty. Customer Satisfaction Score is a common measure of satisfaction with a specific interaction, but CSP is used here as the overarching, continuous indicator that aggregates insights from every survey. That unified approach is why CSP is the best answer.